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~ Researching, investigating, and writing about the paranormal.

The Haunted Librarian

Category Archives: Commercials

“Scary Dependents”

17 Friday Feb 2017

Posted by The Haunted Librarian in Commercials, Famous People, Hauntings, In the News, Social Media, Uncategorized

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Tags

kathy bates, misery, relax there's turbo tax, scary dependents, turbo tax

 

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misery

“Scary Dependents”

Kathy Bates is back! This time she’s starring in a new Turbo Tax commercial titled “Scary Dependents.” It is pure genius!

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Kathy Bates cemented her acting career in a Stephen King adaptation. In Misery (1990), Ms. Bates played Annie Wilkes, who was prolific writer Paul Sheldon’s most committed fan. Sheldon, played by James Caan, sustained injuries in a car crash. Annie rescued him and remained his devoted caregiver, beginning the story of captivity and abuse. Her performance earned her an Oscar for Best Actress in Leading Role and a Golden Globe for Best Actress in a Motion Picture—Drama. She deserved both. Her name became synonymous for evil. Pure evil.

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The Turbo Tax commercial, part of the “Relax There’s Turbo Tax” ad campaign reverses Ms. Bates’ role. After relocating, she now sits in a darkened house with creepy kids scaling the walls, sitting on the settee, and haunting her. Calmly, she sits by the fireplace and messages her professional tax expert. She inquires whether she can claim the kids as dependents. She cannot. However, she can claim her moving expenses. Ms. Bates deadpans that she will deduct for both moves.

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The commercial is fantastic. It takes advantage of the immense popularity in the paranormal. Watch the commercial here: https://www.youtube.com/watch?v=gxYuHVDnL8o

 

“Ghost of Spud” Returns Temporarily in 2017 Super Bowl Ad

06 Monday Feb 2017

Posted by The Haunted Librarian in Advertising, Animals, Commercials, Famous People, In the News, Paranormal, Pets, TV Reviews, Uncategorized

≈ Comments Off on “Ghost of Spud” Returns Temporarily in 2017 Super Bowl Ad

Tags

anheuser-busch, bud light, spud mackenzie, super bowl 2017 ads

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“Ghost of Spud” Returns Temporarily in 2017 Super Bowl Ad

A 30-second Super Bowl commercial is a bargain at $5.5 million, once advertising companies factor in the expected 110 million people tuning in, the social media marketing tie-ins, and the Monday morning water cooler talk. Plus, most people tune in just for the commercials. Rankings and ratings started well before kickoff. Super Bowl LI had some incredible commercials: poignant, powerful, and quirky. There was a commercial for every viewer—even the paranormal enthusiast. Anheuser-Busch brought back 80s “original party animal,” Spud MacKenzie from the grave.

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Bud Light’s famous “spokesdog” debuted in 1987 in a Super Bowl XXI commercial. He was an overnight success. Although “Spud” was portrayed as a male, the female bull terrier named “Honey Tree Evil Eye” captured the hearts of beer drinkers across the world. The advertising campaign ran for three (3) Super Bowls: XXI (1987); XXII (1988); and XXIII (1989). During that time, Spud was credited with increasing sales 20%. After thirty years (30), more than 70% of people over the age of 21 still recognize him. During the 80s, advocacy groups were concerned that the huggable dog was alluring children to drink—or at least to wear the Bud Light merchandise. The commercials ended nearly as fast as they started. Tragically, the original “Spud” died in 1993.

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The 2017 commercial was a throwback acknowledging the 30th anniversary of Spud’s debut. Bud Light shifted the focus from party-party-party “Spud,” now played by “Gigi,” to wise sage Spud proclaiming, “You’re here for the friendships!” He has returned from the grave to encourage a young professional to join his friends by participating in Trivia Night and attending get-togethers where Bud Light is served. Spud’s mission: reminding his young friend that spending time with friends is more fun than staying home alone. Yes, it had Charles Dickens A Christmas Carol feel about it.

In addition to broadcasting during the game, the commercial has had over 7.6 million views on YouTube.com. Anheuser-Busch claims the commercial is temporary and will disappear just like real ghosts do. Watch it before is vanishes: https://www.youtube.com/watch?v=aYeXldMEpV8.

 

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The Haunted Librarian

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The Haunted Librarian

Gainesville, Florida

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